8月20日，新浪2020五星金牌教师评选活动特别策划——《新浪2020教育行业高峰论坛K12专场》在北京新浪总部大厦成功举办。本次高峰论坛以《K12的“危”与机”》为主题，力邀全国12家覆盖了K12教育的各类细分赛道的行业大咖亮相活动现场，就如何重塑机构坚挺的未来，“碰撞”出一场超高浓度的思辨讨论会。以下为达内教育集团高级运营副总裁孙莹论坛发言实录：

达内教育集团高级运营副总裁 孙莹

2020NIANTUFADEYIQING，DAOZHIJIAOYUXINGYEZAOSHOUJUDACHONGJI，YIMIANSHICHUANTONGJIGOUJIXUZHUANZHIXIANSHANGFUKE，LINGYIMIANSHIZHUANKENAN、XUFEINAN、TUOKENANSUOYINFADEJINGYINGWEIJI。RANER，YOU“WEI”BIYOU“JI”，DUIYUJIAOYUXINGYECONGYEZHE，YIQINGJIYIWEITIAOZHAN，YEYIWEIJIYU。

疫情“黑天鹅”对企业冲击巨大，企业要具备“蓄水”能力和迭代能力

YIQINGZHEIZHI“HEITIANE”DUISHIJIEDECHONGJISHIFANGFANGMIANMIANDE，BAOKUOSHENGHUO、FANGSHI、JIAOHUFANGSHI，SHENZHIZHENGZHI、JINGJI、GUOJIGUANXI。YOUQIDUIYUSHANGYESHIJIE，YIQINGDECHONGJIWUYISHIJUDADE。SUNYINGBIAOSHI，MIANDUIJUDADECHONGJI，QIYEDELIANGGENENGLIBEISHOUKAOYAN。

YISHIQIYEDE“XUSHUI”NENGLI。SUOWEI“XUSHUI”，ZHUYAOZHIQIYEDECHUBEI。ZHEIQIZHONGJIYOUXIANJIN、CHANPINHEFUWUJIAOFUNENGLIDECHUBEI，YEYOUJINGYINGGUANLITUANDUIZONGHEJINGYINGNENGLIDECHUBEI。

ERSHIQIYEYINGDUIWEIJIDEDIEDAINENGLI。DANGTUFAXINGBIANHUAJIANGLINDESHIHOU，QIYEDEZIZHUDIEDAINENGLIXIANDEYOUWEIKEGUI。

DUIYUYILAIXIANXIAZHANYEDEJIAOYUJIGOUERYAN，YIQINGJIQIYEDAILAIDETIAOZHANKEWEIJUDA，RUGUOTONGSHIJUBEISUNYINGSUOYANDE“XUSHUI”HEDIEDAINENGLI，ZUODAOZHUNBEICHONGZU，NEIQIYECAIYOUKENENGZUODAOLINWEIBULUAN。

面对疫情，达内这半年的发展情况又如何？

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TONGCHENGTONGMEISHIJIAOYUXINGYEJIANCHIOMOZHANLVEFAZHANDEDIANFAN。MUQIAN，TONGCHENGTONGMEIZAIQUANGUOYOU232GEFENXIAO，YOUYUYIQINGDEYINGXIANG，JINNIANBINGWEIJINXINGXINXIAOKUOZHANG；TONGSHI，TONGCHENGTONGMEIHAIYONGYOUZIJIDEZAIXIANJIAOYUPINGTAI—TONGCHENGZAIXIAN。

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XIANRAN，QUDEZHEIYANGDECHENGJISHUWEIBUYI。

疫情是挑战也是机遇，企业要把自己擅长的事情做到极致

NIJINGWANGWANGSHIZUINENGJIANYANQIYEJINGZHENGLIDESHIHOU。SUNYINGBIAOSHI，YUEJIANNANDESHIHOU，QIANGZHEYUEYOUJIHUI，YINWEISHICHANGHUIGUOLVDIAOYIBUFENCANYUZHE。

DUIYUTONGCHENGTONGMEILAISHUO，YIQINGDAILAITIAOZHANDETONGSHI，YEWEITONGCHENGZAIXIANDAILAILELIANGHAODEFAZHANJIYU。JINNIAN6YUEFEN，TONGCHENGZAIXIANYIJINGYOU10WANZHUCEFUFEIDEXUESHENG，KEWEIWANDAOCHAOCHEDEDIANFAN。

NEIME，YIQINGGUOHOU，JIAOYUQIYEYOUGAIRUHETUIDONGXIAYIBUFAZHAN？

SUNYINGRENWEI，QIYEXUYAOJIANGZIJISHANZHANGDESHIQINGZUODAOJIZHI，ZAICIJICHUSHANGHENGXIANGTUOZHAN，ZHENGHEGENGDUOZIYUANFAZHANJIAOYUSHIYE。

SUNYINGDUIDANEIDEXIAYIBUFAZHANCHONGMANXINXIN，TARENWEIDANEIDELIANGDA“JIYIN”JIANGCHENGWEIXIAYIBUZHANLVEDEZHISHENGFABAO。

第一是O2O双师教学。达内是国内第一家尝试O2O双师教学模式的。达内从IT培训起家，2005年便开始采用O2O远程同步直播教学方式，在远程同步直播教学方面，积累了丰富的实战经验。

DANEIDANGCHUXUANZEO2OSHUANGSHIJIAOXUE，ZHUYAOJIYUDUIJIAOYUBENZHIDESIKAO。SUNYINGJIESHISHUOYIFANGMIAN，QUANGUOJIDONGBIANCHENGYOUDONGJIANGKEJIAOXUEDERENFEICHANGSHAO，ZHEIZHONGJIAOXUEFANGSHIKEYIJIANGZUIHAODEJIAOXUEZIYUANFENXIANGJIGENGDUOXUESHENG，KEYIZUIHAODIJIEJUEJIAOYUDEGONGPINGXINGWENTI。

LINGYIFANGMIAN，XUEXIBUJINJINSHI“JIAO”YU“XUE”DEGUOCHENG，ERQIESHIXUEXIZUZHIHEXUEXIFUWUDEGUOCHENG，TONGGUOXIANXIAFUWU，O2OSHUANGSHIJIAOXUEKEYIHENHAODITISHENGXUESHENGXUEXIDEXIAOLV。

XIANSHANGHEXIANXIASHUANGZHONGXIAOLVDETISHENG，RANGDANEITUOYINGERCHU。RUJIN，DANEIMEINIANYOU10WANYISHANGDEXUESHENGSHITONGGUOZHEIZHONGFANGSHILAIXUEXI。

DIER，DANEIFEICHANGSHANZHANGXIANXIA“KAIJIANGTUOTU”。DUIYUXIANXIAJIAOXUEZHONGXINMENDIANXUANZHI、KUOZHANGJIEZOUJIDANDIANYINGLIMOXINGDENGWENTI，DANEIYOUFENGFUDEJINGYAN。

JIYUZHEILIANGDA“JIYIN”，DANEIYOUCHENGRENITPEIXUNJINRUK12JIAOYUSAIDAO，JIZAIXIANXIAKAITUOMENDIAN，TONGSHIYEZUOZAIXIANJIAOYUPINGTAI，TANSUOOMOMOSHI。ZHEIYESHITONGCHENGTONGMEIYIJINGZAIYEJIEZHANLUTOUJIAODEYUANYIN。

ZAICIJICHUSHANG，JINNIANSHANGBANNIAN，DANEIBUJINSHIXIANPINGWENZHAN“YI”，HAIZHUAZHUJIHUIGENGJINYIBUFAZHAN。

OMO如何赋能教育企业？关键看成本管控和产品交付

OMOYIJINGCHENGWEIJIAOYUXINGYEGUANZHUDERECI，RONGHEXIANSHANGYUXIANXIAJIAOXUEDEOMOMOSHI，YIJINGBEIGENGDUOJIAOYUQIYEZUOWEIFAZHANZHANLVEZHONGDIANQINGXIE。

ZUOWEIOMOZHANLVEDEJIANDINGZHIXINGZHE，SUNYINGZAILUNTANSHANGZUOLEFENXIANG。TARENWEIOMOYAOCONGCHENGBENGUANKONGHECHANPINJIAOFULIANGGECENGMIANLAIGUANCHA。

CHENGBENGUANKONGFANGMIAN，JIAOYULINGYUYOUYIGE“BUKENENGSANJIAO”——HUOKECHENGBEN、CHANGDICHENGBEN、JIAOXUECHENGBENBUKENENGDOUDI。ERDANEIZAIOMOKUACHANGJINGDEGUOCHENGSHIXIANLE“KENENGSANJIAO”，XIANXIADEHUOKECHENGBENDI，XIANSHANGJIEJUELECHANGDIDEWENTI，JIAOXUECHENGBENDI。

YIHUOKEWEILI，JIAOYULINGYU，YOUQISUZHIJIAOYULINGYU，HUOKECHENGBENYIZHIJUGAOBUXIA。ERDANEIMUQIAN30%HUOKELAIZIXIANXIA，70%LAIZIXIANSHANG，XIANXIA、XIANSHANGXIANGJIEHEDEHUOKEMOSHI，KEYIYOUXIAOBANGZHUDANEITISHENGHUOKELV、YOUHUACHENGBEN。

SUNYINGQIANGDIAO，MIANXIANGCDUANYONGHUDEJIAOYUQIYE，XUYAOJUBEILIANGZHONGYINGXIAOHUOKEDEHEXINNENGLI：DIYI，LAXINNENGLI，ZAIZHEIFANGMIANTONGCHENGTONGMEIZHUYAOYIKAOKOUBEI，QI54%DEXINZHAOXUEYUANLAIZIZAIDUXUESHENGJIAZHANGDEKOUBEIJIESHAO；DIER，XUFEINENGLI，YIKAOKECHENGHEFUWUZHILIANG，TONGCHENGTONGMEIHUODELEXUESHENGHEJIAZHANGDERENKE，XUFEIBILIFEICHANGGAO。

CHANPINJIAOFUCENGMIAN，ZAICHUANGZAOSHANGYEJIAZHIZHIWAI，JIAOYUSHIZHONGCHENGDANZHESHIXIANJIAOYUGONGPINGDEZEREN。ZAIZHEIFANGMIAN，OMOTONGGUODUOZAITI、DUOCHANPINDEJIAOXUEFUGAI，ZENGQIANGXUEXIXIAOGUO，JINERJIEJUEXUEXISHIJIANKONGJIANDEXIANZHI，ZHEIKEYITIGAOJIAOYUPUJIDU，YOUXIAOTISHENGQUANMINSUZHI。

LUNTANZUIHOU，SUNYINGHAIXIANGXINGYEFACHUCHANGYI，SUZHIJIAOYUQIYEYINGXINGCHENGXINGYELIANMENG，GONGTONGTUIDONGWOGUOJIAOYUSHIYEFAZHAN。TABIAOSHI，K12SHICHANGGUIMOHENDA，XIFENSAIDAOHENDUO，GEJIAJIAOYUQIYEYONGHUZHONGHEDUJIAOGAO，RUGUOSUZHIJIAOYUQIYENENGGOULIANHEQILAI，JIUKEYICHIXUWEIHAIZIHEJIAZHANGTIGONGGENGDUOGENGHAODEJIAOYUNEIRONGHECHANPIN。

SUNYINGZONGJIE：DUIJIAOYUQIYELAISHUO，YIQINGSHIKAOYANQIYEJIANKANGCHENGDUDESHIJINSHI，KAOYANQIYEDESHANGYEMOSHISHIFOUJIANKANG，KAOYANQIYEYOUFANCUIRUODENENGLI，KAOYANQIYEDECHUANGXINDIEDAINENGLI。

ZHENGXIANGNICAISUOSHUO，“YUJIBINGPILINDENAISHIWEIJINGKAOYANDELINGHUNZHILIHEQIANGDADEXIANGZHENG，CUSHIRENMIAOXIAOHUADETONGYIZHONGYUANYINYEHUIQUSHIQIANGZHEHETESHUZHEDADAOWEIDADEDINGFENG。”

YIQINGDAOZHIHENDUOZHONGXIAOQIYEXIANRUKUNJING，SHENZHIMIANLINCUNWANGWEIJI，DANQIYERUGUOJIANGZHISHIWEIYICHANGTISHENGZISHENJIANKANGCHENGDUHEFANCUIRUONENGLIDELENGJINGCESHI，HENDUOQIYEJIANGZAIYIQINGGUOHOUYINGLAIGENGHAODEZIJI。YIQINGZHIXIA，QIYEGENGYAOTIAOCHUBIAOXIANGKANBENZHI，DONGXIXINGYEFASHENGDEJUDABIANGEBINGSHUNSHIERWEI，ZUIZHONGCAINENG“ZHIGUAYUNFANJIANCANGHAI”。